Online retail in farming | McKinsey

Online retail in farming | McKinsey

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Such gaps represent an opportunity lost—and it isn’t a small one. The and -equipment retail markets have annual revenues of around €138 billion. 5 Including approximately €50 billion for animal feed, €46 billion for equipment, €13 billion for crop protection, €10 billion for seeds, €16 billion for fertilizers, and €5 billion for …

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SOURCE: Farmer & Cowboy Agriculture Businesses – European

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