Agtech: Breaking down the farmer adoption dilemma | McKinsey – 6/23/2024

Agtech: Breaking down the farmer adoption dilemma | McKinsey

› industries › agriculture

Website: Agtech: Breaking down the farmer adoption dilemma | McKinsey

Phone:

Map Location: Agtech: Breaking down the farmer adoption dilemma | McKinsey

European
www.mckinsey.com

www.mckinsey.com

› industries › agriculture

1. and North American farmers lead global agtech adoption, with about 61 percent currently using or planning to adopt one agtech product in the next two years. North American farmers cite high costs (52 percent) and unclear ROI (40 percent) as their biggest challenges to adopting farm-management systems.

READ MORE: Agtech: Breaking down the farmer adoption dilemma | McKinsey
and
LEARN MORE: www.mckinsey.com

SOURCE: Farmer & Cowboy Agriculture Businesses – European

NOTE: Agriculture businesses in the UK play a crucial role in the nation’s economy, environment, and society. By understanding the political, social, and economic dimensions of the agricultural sector, farmers and agribusiness owners can navigate challenges and seize opportunities to build resilient, sustainable, and profitable operations.

This comprehensive analysis provides valuable insights, practical tips, and strategies to support farmers in their journey toward sustainable farming practices. By focusing on financial management, marketing, risk management, community engagement, technological adoption, sustainable practices, animal welfare, and future outlook, UK agriculture can continue to thrive and contribute to the well-being of the nation and the environment.