Agtech: Breaking down the farmer adoption dilemma | McKinsey
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1. and North American farmers lead global agtech adoption, with about 61 percent currently using or planning to adopt one agtech product in the next two years. North American farmers cite high costs (52 percent) and unclear ROI (40 percent) as their biggest challenges to adopting farm-management systems.
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SOURCE: Farmer & Cowboy Agriculture Businesses – European
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